VSee is the simplest way to bring the face back into today’s technology-mediated sales process, allowing sales people to make more money. As Sales & Marketing 2.0 Conference opening keynote speaker Gerhard Gschwandtner says, VSee could be “the next big breakthrough for online sales presentations!”
Check out first hand what makes VSee a game-changer for salespeople. As a silver sponsor of this year’s Sales & Marketing 2.0 Conference in San Francisco, VSee will be doing on-site demos at this year’s conference. Swing by the VSee booth in the Veranda Ballroom Foyer between talks on the value of social technologies for enterprise.
Sales 2.0 Conference info
Monday, Oct. 22: 7:00 am – 6:45 pm
Tuesday, Oct. 23: 7:30 am – 6:30 pm
Location: Four Seasons, San Francisco
757 Market St.
San Francisco, CA 94103
Tel: 415.633.3636
Follow on Twitter #s20c
Research shows us that trust is a key ingredient to getting people to change their behavior. But we all know this because we’re more likely to go to a restaurant recommended by a good friend than one recommended by a newspaper. It’s also why salespeople are regularly advised to build trust and rapport with customers and clients.
While this may be great advice, actually getting people to trust you can be another matter. This can become complicated and time consuming with all the different media channels and social technology available for communication. However, most of us tend to find richer media more satisfying emotionally and more conducive to building interpersonal trust. Management researchers Kahai and Cooper have found that using “richer media can have significantly positive impacts on decision quality when participants’ task relevant knowledge is high.”
Perhaps a large part of this is due to the role of nonverbal communications in conveying trust. Professor Rebecca Naylor from Fisher School of Business notes that “judgments based on nonverbal cues can be surprisingly accurate, particularly of personality traits relevant to the domain in which the target is being judged.” According to an article from the Journal of Personal Selling & Sales Management, for salespeople, 60 to 70 percent of communication can hinge on nonverbal communications. Furthermore, it cites research that says “buyers today continue to assess the trustworthiness of relationship partners based on their impressions from the initial face-to-face encounter.”
As the simplest video conferencing and screen share tool, VSee makes face to face encounters for salespeople easy and effective.
Articles referenced
- Kahai & Cooper. 2003. Exploring the core concepts of media richness theory: The impact of cue multiplicity and feedback immediacy on decision quality. Journal of Management Information Systems.
- Marketing Letters.
- Wood. 2006. NLP revisited: nonverbal communications and signals of trustworthiness. Journal of Personal Selling & Sales Management.
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