Bless you, Jack Dorsey.
I certainly hope that designers of tech products, whether coders, GUI designers, network architects, whatever, absorb that statement:
It’s really complex to make something simple.
This isn’t a new statement. Others have said it. But perhaps when the founder of Twitter says it on Charlie Rose…then has it repeated on a slew of sites (including this one)…maybe, just maybe, the really big companies will get it. (Hello Cisco.)
Here are links to his interview on Charlie Rose: charlierose.com, techcrunch Pay specific attention to his description of why no one else had made card processing as easy as Square has. (Spoiler: Because it was so complicated to do. Especially to make it easy for the end user.)
Taking on complexity so your users won’t have to is the challenge. I hope everyone is up to the task.