Cisco Scraps Cius in Favor of WebEx and Jabber

cash cow imageIt’s no secret that room-based video conferencing and telepresence are dying breeds.  The ever-declining revenue growth of Cisco’s Telepresence division as well as poor market performance by Cisco Telepresence competitors Polycom and LifeSize clearly attests to this.

However, Cisco isn’t waiting around for its cash cow to dry up before moving on to greener pastures.  Aside from finally ditching their less than popular Umi unit late last December, Cisco is also giving up support for their Android-based Cius tablet which was designed to make visual communications easy for spread out enterprises.

Instead, Senior VP of Telepresence OJ Winge says on the Cisco blog that Cisco will focus on making its more popular collaboration software such as WebEx web conferencing and Jabber unified communication “available across a wide spectrum of operating systems, tablets and Smart Phones.”

It seems obvious to us now that scalable software-based collaboration is the way to go.  As VC News Insights editor Keith Warburton noted in his “Telepresence Is Dead” editorial:

Given the choice between having a high quality visual communications installation that is nailed into the fabric of one executive’s office, or a lower cost system that can be very easily re-deployed without using a team of well-muscled experts, there’s little doubt which solution many discerning buyers would choose.

But I have to say it’s a bit maddening when all your short startup life you’ve had to bend over backwards to convince enterprises around you that they don’t need expensive Cisco video conferencing equipment and that your software-based model is the much better way to go.  At least time is now justifying the VSee video collaboration model as businesses start to see the light.

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Seeing Eye To Eye

Another facet of nonverbal communication I became fascinated with during my graduate studies was eye contact.  Not to get too literary, but we’ve all heard some version of the saying “the eyes are the windows to your soul.”  Indeed, Argyle and Cook (1976) have written the classic on this topic, Gaze and Mutual Gaze, which discusses the significance of eye contact and gaze in human interactions.  They noted that eye gaze cues us in on when it is someone’s turn to speak, it creates a sense of intimacy between people, and it tells us where to focus our attention.  (Just try going to a busy street with tall buildings and looking up at the top of a building.  You’ll have a lot of fun seeing all the people trying to find out what you’re looking at!)

Sundaram and Webster (2000) use numerous studies to show how indispensable eye contact is in service encounters, especially in establishing trust and credibility.  For example, Ketrow and Perkins (1986) found that bank Continue reading