TokBox Picked Up By Telefónica – A Sad Day For Its People

TokBox acquisitionLast week, a struggling TokBox announced its acquisition by Telefónica Digital for an undisclosed amount.  This is a pretty sad news for TokBox and its investors. They raised a lot of money, and given this is a semi-fire sale, its investors lost money.  Also, its people, who have worked long and hard for many years, came out with nothing.

TokBox had great people, but its fatal mistake was listening to the hype of Flash and not paying attention to the hard limits of human factors for visual communication.  AirTime, another hot startup who raised tons of money backed by A-list investors such as Sequoia Capital, is also struggling to gain a foothold in the video communications market, since it also didn’t pay attention to the human factor requirements of video chat.

Apparently, TokBox wowed Telefónica with its imminent HTML5  / WebRTC video in the browser technology.  With Telefónica betting on the growth and ubiquity of HTML5, it seemed like a match made in heaven.

Telefónica plans to incorporate the TokBox video APIs (a.k.a. OpenTok) into its BlueVia communication platform which has been missing a comprehensive video solution.  In return TokBox potentially has access to Telefónica’s 300 million customers.

Ian Small will continue to lead TokBox as CEO, while Carlos Domingo, Telefónica Digital’s Director of Product Development & Innovation, will take a seat on the TokBox Board of Directors and become Chairman of the company.

Telefónica’s Pivot

Telefónica Digital is the aggressive “entrepreneurial startup” arm of the traditional Spanish telecomm behemoth Telefónica. It was formed last September 2011 to woo a market hooked on free alternatives such as Skype, WhatsApp, iPhone etc.to the detriment of network operators like Telefónica. By consolidating its business and digital assets and focusing on cloud and digital solutions, Telefónica hopes to remake itself as an innovative and dynamic company.

Telefónica Digital CEO Matthew Keys says, “We are clear about what we are good at and it’s not hardware.”  He adds, “We also don’t want to be the next Facebook or Google. That game is over. We will partner the relevant people and compete with them as well. We don’t believe you can own the ecosystem from end to end, which is a very different approach.”

Its subsidiaries include Terra, Media Networks Latin America, giffgaff, Tuenti, and Silicon Valley-based Jajah.

Related Articles

Telefonica Digital Buys Video Chat Platform TokBox (AllThingsD)
VSee vs. OpenTok (VSee)
Telefonica Digital Expansion (The Guardian)
Matthew Key on Telefonica Digital [VIDEO] (Wired)

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Comments ( 4 )
  • milton
    Derek McTavish Mounce says:

    Nothing about your post has consistency. In one sentence you say this is an aqui-fire, but in another you talk about the 300m customer base? Back your statements up — journalism, right?

    Also, regarding the title… “TokBox’s people” are potentially people reading this post, maybe considering your product. Your phrasing makes them sound like morons who aren’t cool enough to be part of “your people.” That’s not how this works. A tribe should feel exclusive and yet still be inclusive.

    Please hire a marketing dude. Like, a really good one.

  • milton
    milton says:

    Dear Derek,

    sorry our post has offended you. Please accept my sincere apology.
    You can see my reasoning for my remarks in this new blog post I wrote https://vsee.com/opentok-tokbox-acquisition-price/

    Milton

  • milton
    A. Lidell says:

    So much speculation and no facts. Dirty.

  • milton
    Mysterious Man says:

    Not only are your comments perfectly accurate, but the current CEO and execs of TokBox may be walking off with millions requisitioned for their fire-selling “efforts” in the next few years, despite seed round investors losing every last of their hundreds of thousands of dollars of early stage investments.

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