Charles career started as a Department store buyer. For the past two decades, Charles has optimized both B to C and B to B customer experiences online. Charles has successfully invested over $100 million in search and social advertising for clients ranging from Disney, United Healthcare, Optum, Edison National Medical, Fairmont Hotels, Joann Stores, the Red Cross. among others. Recently, Charles has acted as Patient Experience Leader at Kaiser Permanente and Change Healthcare. Charles firmly believes that increasing the adoption of in-home services is the future of Healthcare.